Green Marketing Strategies of Restaurants in Zamboanga City, Philippines
نویسندگان
چکیده
منابع مشابه
Green Marketing, Public Policy and Managerial Strategies
Green marketing subsumes greening products as well as greening firms. In addition to manipulating the 4Ps (product, price, place and promotion) of the traditional marketing mix, it requires a careful understanding of public policy processes. This paper focuses primarily on promoting products by employing claims about their environmental attributes or about firms that manufacture and/or sell the...
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Event study methodology is used to examine the wealth effects, or stock 1993; Shrum, McCarty, and Lowrey, 1995). As these perceptions have increased, the green movement has received a great price reactions, to corporate announcements of green marketing activities. Two procedures for measuring stock price reactions and two different degree of attention by the public in such areas as the media, t...
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چکیده یکی از مهمترین دغدغه های بزرگ جوامع بشری، از دیر باز تا کنون که ذهن پژوهشگران و متخصصان بهداشت روانی و اجتماعی و دولتها رابه خود مشغول داشته، مسأله ی بزهکاری می باشد. شناخت کامل پدیده ی بزهکاری و بزهکار، علل وعوامل سقوط یک انسان، چگونگی درمان وی و درنهایت پیشگیری ازبزهکاری ودریک کلام سالم سازی یک جامعه، رسالت عظیم، انسانی ومقدسی می باشد که با بررسی شخصیت مجرم یعنی[ انسانی که تحت شرای...
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The present dengue situation and methods to control Aedes aegypti larvae in Cebu City, Philippines, were evaluated for the development of an integrated community-based dengue control program. The study included the detection of dengue infection among Filipino patients, surveying mosquito breeding sites to determine larval population density of Aedes aegypti, an evaluation of public knowledge, a...
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Urban green spaces are essential elements of cities, contributing to the quality of life in numerous ways. However, densification strategies create a complex relationship between urban development and the quality, as well as the quantity, of urban green space. This paper examines the Green Walkable City Programme in Stockholm, a document developed to supplement the comprehensive plan as a strat...
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ژورنال
عنوان ژورنال: JPAIR Multidisciplinary Research
سال: 2017
ISSN: 2244-0445,2012-3981
DOI: 10.7719/jpair.v29i1.525